Marketing Us

Marketing Us

The Author of this post is Velma Baird

Opening a new business is definitely every bit as hard as everyone claims it to be. I thought our strategy was relatively simple since all we wanted to do was have a small, community focused sporting-goods store, but there's so much more to it than I ever thought. Before we even got started with the big stuff like hiring people, decorating the store, and getting in inventory, we had to build a business website and get all of our marketing materials together. I worked to domainnames.com options for us as well as hiring a designer to make everything look cohesive, and once that was finished, I had to get the word out about our grand opening. A lot of our products or specialty or hiking related, though there was a lot of initial interest up front, which was really exciting! Aside from all the marketing hassles, there were tax implications and accounting issues to take into consideration, but once it was all finished we were ready to get this show on the road!